Questions to Help You Identify Opportunities

  • What takes too long?
  • What is wasted?
  • What is too complicated?
  • Where are the bottlenecks?
  • In what ways are you inefficient?
  • What would you like to organize better?
  • What business idea would you like to work on?
  • What business relationship would you like to improve?
  • What would you like to do better?
  • What would you like to get others to do?
  • What changes would you like to introduce?
  • What wears you out?

Typical Business Challenges

  • What creative solutions can I make about new product/service ideas?
  • How can I cut costs and increase production?
  • How can we better handle customer complaints?
  • How can we become more customer oriented?
  • How can we better differentiate our product from all others?
  • What new product/service is needed? What extension of a current product/service market?
  • How can I sell 20% more than I am at present?
  • How can our advertising better communicate about our goods and services?
  • What awards would be meaningful for employees?


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