Who ARE You?

DefineYOUR Personal Brand

• Recognize your personal strengths and gifts.
• Think about how you best connect with people.
• Consider your target audience needs and wants.
• Identify the value you deliver to meet those needs and wants.
• Communicate in a way that reaches your constituents in their hearts and minds via the channels that work best for you and for them.
• Recognize the gaps in your personal brand.
• Invest time and energy to overcome those gaps.

Keep in mind the power of perception. Perception is all there is – manage it!  Tom Peters, The Pursuit of Wow!