Branding

According to Webster’s English Dictionary, “authentic” is defined as “genuine; real; not of doubtful origin; trustworthy; of attested authority.” Authenticity is critical to successful and sustainable branding, especially in terms of personal branding and marketing. Being inauthentic in your branding will make sure you come across as fake, untrustworthy and not very credible. If you…

DefineYOUR Personal Brand Recognize your personal strengths and gifts. Think about how you best connect with people. Consider your target audience needs and wants. Identify the value you deliver to meet those needs and wants. Communicate in a way that reaches your constituents in their hearts and minds via the channels that work best for…